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'We have to ensure that attitudes towards older people change'

Opinion piece by Professor Martin Green, Chief Executive, Care England, published by Nursing Times:  Whenever I hear an ageist remark, I always flip the categories of the Act, and ask myself what the response would be if I made that same comment about black people, gay people, disabled people or women.

It is my view that one of the biggest challenges is to move to a system that is age-neutral and where ageism is seen to be as unacceptable as racism, homophobia or any other form of discrimination.

The challenge for the system is to stand against ageism at a time when it is endemic in society. It manifests itself in so many ways, but you only have to see the casual way that ageist remarks are thrown around to realise what a Herculean task we have in trying to eradicate ageist attitudes.

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